Partnerships built on real salon experience.

I work with brands that share my standard for quality, education, and honest results. From product development to campaign direction, to getting your product in the hands of stylists who trust me.

Connecting brands with real stylists.

With over two decades behind the chair and a community of ambitious colourists, I know what stylists actually need and what clients actually want. I partner with brands to bridge the gap between product innovation and the salon floor. No fluff, just commercial reality and honest results.

Product Testing and Feedback

Real-world testing in a busy salon environment. Honest feedback on performance, usability and commercial viability from a stylist who will tell you the truth.

Campaign Direction

Creative direction and technical execution for brand photoshoots and campaigns, ensuring the hair looks aspirational yet genuinely achievable in a real salon.

Brand Education

Developing and delivering technique-led education for your product lines, taught in plain language that stylists can understand and use the very next morning.

Social Campaigns

Honest, technique-driven content creation for an engaged audience of 25K+ stylists who trust my recommendations and act on them.

I only partner with brands I genuinely believe in.

I have spent over 20 years building trust with stylists and clients. That trust is the most valuable thing I have, and I protect it. Every brand I work with has to meet the same standard I hold my own education to: honest, commercially relevant, and genuinely useful.

If your brand shares that standard, I would love to talk about how we can build something together that works for your brand and for the stylists I work with every day.

Let's talk about your brand.

Tell me a little about your brand and what you have in mind. I'll come back to you personally to discuss how we can work together.